Search Engine Marketing is one of the most important components of any online marketing plan. In our experience, over 60% of the total traffic generated on a web site is generated by Search Engine Marketing.

Search Engine Marketing comprises of PPC advertising and Search Engine Optimisation or organic marketing. We are often asked here at Chillizone how much resource and budget an online business should devote to SEO versus PPC. There is no hard and fast rules to allocate resources for these two as both have some advantages and disadvantages.

If you have recently launched your business web site and need quick results or traffic or even sales, you should go for PPC advertising with higher marketing budget compared to SEO as you may expect quick results through PPC. In general PPC advertising is more expensive than SEO and SEO is a cost effective way to generate quality traffic on long term basis.

Similarly you should consider using PPC as a tool for pre-testing your keywords, copy and landing pages before you launch SEO campaign. Another important thing about PPC is the availability of real-time campaign data which provides a far more accurate measure of what will work for your specific business than simply relying on keyword tools.

Companies that are serious about Search Engine Marketing are actively using both techniques, but what is the right mix? The right and honest answer is it depends. An online marketing company should clearly understand the benefits of each discipline and then closely integrate them if it wants to extract their maximum value.

At Chillizone, we know very well what is the right mix of PPC and SEO, as our online marketing team knows very well how to use both techniques according to the situation and nature of web site.

For further information about our Search Engine Marketing Services, please click here to contact us